Earlier this year we worked with Fireworx, a digital marketing agency based in London & Bournemouth, to produce a video for a new promotional campaign. Their client, Atlas Roof Solutions, wanted a creative video for a new product that they were bringing to market.

Product & Brief

The “Lantern 2.0” is the “UK’s most thermally efficient aluminium roof system”. Atlas’ brief was to produce a creative and contemporary video to reflect the product’s sleek, lightweight and minimalist design. This was the result…


The product’s key features are the slim aluminium frame and it’s thermal efficiency. We chose to use low key, contrast heavy lighting that is regularly used by premium brands such as Apple and Peloton. We felt this type of lighting would focus attention on the sleek contours and textures of the product. Initial tight framing further enhanced focus on the individual product features.

The result was a video that not only fulfilled the clients brief, but also produced an outstanding ROI within the wider campaign that was led by Fireworx.


We regularly work with Fireworx, and it’s always great to see the team integrate our visuals into a wider campaign that delivers a strong ROI. They approached the campaign through a variety of traditional and digital marketing. You can read Fireworx’s full case study and campaign analysis on their blog.

The Awards

The success of Lantern 2.0 campaign has since been acknowledged by the G Awards, who run the the biggest Glass and Glazing industry awards in the UK. Atlas are finalists in two categories “New Product of the Year” and “Promotional Campaign of the Year”. The winners will be announced on 29th November – good luck to Atlas and watch this space.

We love to discuss and help develop ideas. If you have an idea for a promotional video that you would like produced then get in touch and we’ll be happy to help.